MaXhosa by Laduma is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. He had the desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). As a person who has undergone the ritual, he felt that he needed to develop a premium knitwear range that celebrates traditional Xhosa beadwork aesthetics, using South African mohair and wool. Since then, Ngxokolo has received numerous achievements and captures the hearts of many fashion lovers and media from South Africa, London, Paris, Amsterdam, Oslo, Berlin and New York.